Luigi Lavazza S.p.A.

Lavazza is one of the most important roasters in the world, the market leader in Italy with a 48% share of the retail market (in value, source: Nielsen). It operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Coffee Shop Business). In 2007, turnover exceeded €1 billion.

The history of Lavazza starts with the small grocery store opened by Luigi Lavazza back in 1895, at Via San Tommaso 10, in the historic district of Turin. The small shop specialised in roasting and selling coffee, and in 1927 it became what is now known as Luigi Lavazza S.p.A. In the early sixties, Lavazza was the first company in Italy to introduce vacuum-packed ground coffee, an innovation that was nothing short of revolutionary.  The eighties marked the company’s expansion into European markets and subsequently into emerging markets such as Brazil and India. With its widespread distribution network, Lavazza reaches over 90 countries around the world today. Since 2002 the expansion to international markets has been coupled with a press and outdoor campaign, based on the famous Lavazza Calendar.

Lavazza’s history is the story of a successful company, but it is also the tale of a family that has worked passionately for four generations. The quest has always been to combine quality, tradition and originality, so that drinking a Lavazza coffee will always be a pleasure.

Visit Lavazza at www.lavazza.com

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